The IPTV market is also referred to as the internet protocol television market. It was anticipated at about USD 25 billion in 2013. The market is estimated to increase at around 18 percent CAGR for the period of 2014 to 2020. Western Europe was the biggest income provider for the market in 2013. It made up for nearly 38 percent of the worldwide share. The expansion is furthered, principally by escalating infiltration of broadband and reduced IPTV subscription costs across the globe.
The IPTV market has also, of late, experienced growing IPTV subscribers. This is owing to rising demand for improved experience in client viewing (provided by IPTV). The founding of supportive infrastructure in developing nations has also led to rising IPTV subscribers. Asia Pacific is predicted to be the most rapidly expanding IPTV market through the forecast phase. The Asian Pacific IPTV market, except for Japan, is projected to rise at about 21 percent CAGR in 2014 to 2020.
India, China, Indonesia and South Korea are anticipated to add major revenue to the market in the region. The worldwide IPTV market is estimated to undergo heavy expansion through the forecast phase. It is propelled ahead, primarily by increasing collaborative and video-on-demand services and multi- view on multi-screens provided by telecos, together with pure-play services of IPTV. The IPTV market is likely to grow significantly in the years ahead.
This is due to growing infiltration of broadband in the two geographical regions, rest of the world and Asia Pacific. This assists in meeting the prime infrastructural demands for supplying IPTV services. Rising demand for the IPTV market also owes to augmented demand for IPTV services in hospitality and hotels. Internet content boom and mobile device innovations are also predicted to steer further development of the market. China is the largest IPTV subscribers on the globe.